Dealer List Categories

Adding categories to stores on your dealer list allows you to highlight certain stores, programs, or features, and customize the behavior of your tool. 

To activate any of the following, you will need to tag dealers on your Dealer List. If you haven't yet done so, head to our instructions on using our Dealer List Manager and jump to the section titled "Editing Store Categories." 

1. Store Locator: Banners

You can spotlight any category by activating Banners, which is a colored bar under the store name. You can customize your banner by color, text, and you can add a svg icon. Locally supports multiple banners if you have a lot to spotlight! 

Click here to see how Shimano Cycling uses banners to highlight dealers who are "Shimano Service Centers."

Shout out to YETI who uses banners to promote stores stocking their new seasonal color line:

2. Store Locator: Biasing

You can set any category to be "biased" which will make those stores pop to the top of results above non-biased stores within the map view of the user. 

You can create multiple levels of bias. You can also choose to make it visible via a banner or you can have an "invisible" bias. We recommend to keep the biasing fairly simple so that your team understands the setup and so that shoppers aren't confused. 

Click here to see how Brooks Running biases their "Local Running Stores" to the top of results. 

3. Store Locator: Filters

When you have multiple categories, shopper can filter for those categories via a category tab and dropdown filter. See how Lib Tech allows shoppers filter by product type.

Locally also offers an "Advanced Store Filter" (additional fee may apply). With this, you can segment dealers with multiple levels of categories, category types, and support multi-category selection and filtering. Sonos is a great example.

4. Store Locator: Custom Pins

You can design a special pin to any category tag. Click here to see how Arc'teryx uses larger pins for their brand stores (go to a city like New York or Vancouver, BC). 

5. Store Locator: Subset Maps/Marketing Links to Subset Map

With any category tag, you are able to embed a map of just those dealers on another page of your domain. This is great for special product launches, highlighting types of stores, and other similar campaigns.

Set this up in one of two ways.

To quickly launch a map pre-filtered to show just one category of store results: take your regular Store Locator page URL, and at the end of the url, add #lcly:categoryname.

For example, Wilson uses a Locally Store Locator. When they want to market their golf dealers to golf consumers, they'd link customers to

To install a more permanent map onto a new page, install your normal embed code, but with this additional parameter added:

"category": "categoryname"

6. Store Locator: Choose Product Line First

If your product lines tend to be segmented without much overlap, you can force the shopper to choose a product line first. 

Thule allows shoppers to filter their results for the product line they're looking for. You can add custom svg icons as well.

7. Product Locator: Show only tagged dealers for particular PDP

Categories can also be used for Product Locators. This feature is most often used for products that are exclusive to one chain. For example, if REI carries an exclusive product, you can tag all your authorized REI shops with "REI" and then add this additional parameter 

"category": "REI",

to that particular PDP Product Locator code. Shoppers will only see those shops for that product page. 

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