Add Your Inventory to Google with Locally

Through a partnership between BrandSlice and dbaPlatform and Locally, retailers can make their in-store product selection discoverable to shoppers across Google, through what Google refers to as "Local Listings." 

Ready to learn more and get started? 

You must have a live Locally inventory feed and be enrolled in Buy It Locally first!

Local Listings

Hundreds of millions of consumers initiate shopping-related searches on Google every day. The Local Listings program allows searchers to see in-store products on product listings across Google Search, Google Shopping Tab, Google Maps, Google My Business, and Google Lens. Here are examples of how listings would appear on Google:

Google Shopping Tab

Retailers’ products can be displayed in unpaid listings on the Google Shopping tab by opting their products in to Local Listings. This allows shoppers to see more products from more stores. Product attributes such as price, availability, and ratings are eligible to show in unpaid, organically-ranked listings.


When customers perform a Google search for a brand or a product, Google will show results that are relevant to the searcher’s location. Google Business Profiles with SWIS have their entire product inventory on their profile. This gives the added benefit of turning your entire product catalog into keywords. Now, for relevant brand and discovery searches your business will have a greater chance of showing up in the 3 pack on Google search. This is a huge opportunity to help boost the local presence of your business. 

Google Maps

When a search is performed near a local store for a product that’s available in-store, the location listing will appear in Google Search as a Google Maps result. The listing will include store rating, address, hours, phone number, in-store availability, as well as approximate distance from the searcher. 

Google Business Profile

Lastly, you can attach your products to your Google Business Profile to enable shoppers to browse and search your in-stock inventory from directly within Google. They will also see the Locally review score for your store. This will help drive more keywords to your Google Business Profile as your inventory now will become searchable in Google. 

How Locally adds your inventory to Google

Locally is excited to work with two partners to help retailers share and sell their inventory on Google. 

We've partnered with dbaPlatform and BrandSlice.

BrandSlice is the premier provider of Online-to-Offline (O2O) marketing tools powering brand affinity in local markets.

dbaPlatform is a group of local search experts and Google specialists who, like Locally, are committed to helping retailers turn online traffic into in-store customers. They are your navigators during the setup and verification process with Google and provide ongoing support as it relates to Google. 

How does Locally send a feed to Google?

Locally's role in this is sending your store’s inventory feed and the associated catalog content (product names, images, etc.) to Google. Your feed is transmitted daily. Any product you carry by our partner brands and marketplace catalogs will appear in Google. You can designate a safety stock threshold (for example: only show products with a quantity of 2 or greater on Google) or send all products.

What does this cost?

$49/mo per location without Buy It Locally (tiered pricing is available for retailers with 20+ locations). FREE with Buy It Locally enabled. 

Next Steps

I'd like to do this with BrandSlice. What are my next steps?

  1. Complete this form to request integration with Google.
  2. If you have any questions, you can schedule a call with BrandSlice here.

I'd like to do this with dbaPlatform. What are my next steps?

  1. Schedule a kick-off meeting with dba at this link.
  2. Once dba finalizes your Google account info, Locally will start sending product/inventory feed to Google (the $49/mo per location fee starts at this point)

If you are able to provide dba with everything they need (account access, etc.), your inventory can be live on Google in as little as 5-10 days!  

What to know for on-boarding

What do I need to provide BrandSlice/dbaPlatform in order to set up the Google integration?

Please make sure you have admin access to your Google My Business profiles, Google Adwords, and Google Merchant Center. If you don't have a Google Merchant Center, dbaPlatform can help you set one up for a small fee. 

How long will on-boarding take?

If you are able to provide BrandSlice/dbaPlatform with everything they need (account access, etc.), your inventory can be live on Google in as little as 5-10 days.  

 Ready to get started?

Complete this form for BrandSlice.


Schedule a call with dbaPlatform at this link or contact

You must have a live Locally inventory feed and be enrolled in Buy It Locally first!

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.