Step 4: Activate Buy It Locally

Reserve Now, Pay in Store | Buy Now, Pick Up in Store

Locally’s product reservation/purchase feature allows a shopper at any point in the Locally ecosystem to purchase or reserve any in-stock item at your store for in-store pickup.

First, login to your account and click Buy It Locally™ > Setup & Configuration on your dashboard.

Walk through the steps to select your plan, notification method (email, text message, or both) and your recipients, tax rates, billing info, and Stripe integration (for accepting payments). Don't forget to add your store hours from within your Dashboard.

Then, send us a note and let us know you're ready. We'll do a quick check to make sure your inventory is up to date, your store hours are added, and your Buy It Locally™ setup looks good. We'll place a test hold so that you can try out the system and make sure your staff receives their notifications, and you're all set!

How does it work?

Payments: In minutes, any retailer can set up a merchant account with Locally using the Buy It Locally™ setup configuration in your Locally account. We use Stripe as our payment gateway.

Reservations: a simple product hold request/confirmation system. In minutes, any retailer can start accepting reservations for pickup using the Buy It Locally™ setup configuration in your Locally account.

When a user hits “Reserve Now, Pay in Store” or "Buy Now, Pick Up in Store" the shopper initiates their request to pickup an item at your store, and has the option of including a message to add additional information. The shop is notified via text message and/or email and prompted to respond to the customer. You are required to respond within 4 hours during business hours or else the order is cancelled, however, retailers are encouraged to respond within 30 minutes.

Where do these options to hold/purchase appear?

It appears throughout our ecosystem. It appears on the websites of our brand partners who use Locally to drive in-store sales from their website, your website if you're using Locally Pages, on your social media if you're using Locally Pages for Facebook, and from

How are we notified of reservation requests?

Any staff member can receive and respond to a request. Define recipients for each of your stores, along with the days and times they should receive notifications, in the Buy It Locally™ section of your dashboard. Any employee of your company with a Locally retailer account can update his or her notification settings.

Notifications are sent via email and/or text messaging. Each employee can configure it to best suit their needs and facilitate the quickest response time. Note that every store must have at least one contact who always receives notifications.

alt text

Does Locally remind us of outstanding requests?

Yes! After the order is placed by the shopper, Locally will send you a reminder every 30 minutes until you respond to the shopper. This reminder is only visible to you and your store notification recipients. This only works during business hours, so if a shopper places a hold at midnight, the reminders won't begin until 30 minutes after you've opened the next day.

What if we don't respond in time?

If four hours goes by and you have not confirmed the request or responded to the request, Locally cancels the order and notifies the shopper that you were unable to fulfill the item. At that point, you would have received seven reminders.


Locally charges a simple transaction fee on successfully picked up orders. Our rates are available in your account.

What happens if we just sold the item someone is requesting to put on hold?

In the case that the product is no longer available, you simply uncheck the "confirm item is being held" box via the link in the notification message you've received via text and/or email and tell the customer in your response that the product just sold. You can use the opportunity to offer to special order or recommend another product. For example: "Unfortunately, that item just sold, but we do have other colors and similar products in-stock. Feel free to call us directly at xxx-xxx-xxxx and ask for John. Thanks!"

If for any reason you need to cancel the order, just click "More" and then "Cancel".

Once you've set up Buy It Locally™ for your store, contact us to activate your Buy It Locally™ subscription and begin accepting product reservations.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.